In today’s highly digital world, individuals are constantly bombarded with distractions like texts, social media notifications and more. As a result, when consuming content online, most people prefer short-form videos on platforms like Instagram and TikTok that deliver quick, visually engaging messaging. If you’ve never explored short video content as …
Read More »Amazon, Facebook, and Instagram Are Each Launching Music-Tech Projects
When Marshmello and Halsey wanted to tease their new song, “Be Kind,” at the end of April, they enlisted the help of the biggest TikTok star, Charli D’Amelio, to do so. On Wednesday, the pair employed another creative marketing initiative by launching “the first-ever musical experience” for Amazon‘s voice-activated Echo …
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